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Great business decisions require reliable project analytics. A startup founder folded several years ago because she ran out of money. She had pivoted endlessly trying to make the business work. It was not for lack of ideas. She had plenty. Undercapitalization, from the time I knew her, meant that she was constantly trying to quickly assess the effectiveness of her ideas. She rarely gave her ideas time for the marketing to work. She had no analytics on what was working, and why; OR what wasn’t working.

Executives need to know whether they are meeting deadlines, who is doing the work that matters, who is creating fluff work, who is doing the work profitably and who is taking so long on their work that the project is moving into the red zone.

Watch this video to understand why Gantt charts don’t work well on business projects.