Reading Time: < 1 minute

My book review is on Simon Sinek’s bestselling bookStart with Why: How Great Leaders Inspire Everyone to Take Action. Some takeaways include:

  • Great leaders begin with WHY they do what they do. He uses Apple as a key example.
  • Your WHY is simply a belief or position that is very important to you. Your HOW is the steps you take to achieve your WHY. Your WHAT is the result of those steps. It is everything that occurs as a result of your HOW. (p. 67)
  • We find our why through a process of discovery – not through market research and customer interviews. (p. 214)
  • We need to ensure alignment between our why and our what and how. I loved a story that he told about a Little League coach who was trying to tell his losing team of youngsters that it didn’t matter. He explained that he wanted them to play fair and enjoy the game, to which one child asked why they kept score.
  • We should be selective about doing business with people who believe in our why. They will become your loyal customers, who pass on the cheaper alternatives because they believe in your why.
  • We should hire people who most strongly believe in our why, not solely because of their skills. (p. 90) “Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.” (p 94)
  • The part of the brain that understands why, on a gut level, is not the same part of the brain that is responsible for language. This makes it hard to explain why you love a product, an idea, or a person.